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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.
Episodes
Monday Aug 14, 2023
Monday Aug 14, 2023
Chief Revenue Officer Bradley Pierce of Guardspace joins the pack to talk about mobile app security and his career path to where he is now. Bradley also discusses the role of interpersonal relationships and mentorship in guiding career paths, how resilience can help us cope with the challenges and transformations we encounter, and his strategies around building a team as a sales leader.
Bradley is currently the CRO at Guardsquare, the leader in mobile application protection.
He has held several senior leadership positions and has over 25 years of experience building and scaling high-performance teams, driving revenue growth, and creating value for customers and investors across various domains, such as risk management, compliance, cloud, and AI.
Quotes:
“Never be too full of yourself. I mean, I'm a CRO, and they're people that look at me and say, Well, you're a CRO, you've achieved, but I have so much more to learn and to gain. And I would say continue to be inquisitive, right? It's the people who are 80 years old and go run marathons. It's the people that learn and pick a painting. It's the people that decide to go take a trip to places unknown. Once you stop learning...you're in trouble.”
“One, it's about alignment. And I can't answer that for you. I can say what we can offer. I can say what we can do, I can give you, I've offered to give people references, people who used to work for me so it's not, you know, we always ask when we're interviewing, "’ want your references.’ I say ‘Here's, here's people who've worked for me, individual contributor roles. Here's other people, reach out to them, find out who I am. Do you think you can work with me?’”
“If you just take a pause back, you recognize that everyone's human, you recognize that really, for the most part, people come from place of good, and ultimately it's not about you.”
Links:
Bradley Paster | LinkedIn
Guardsquare: Overview | LinkedIn
Leader In Mobile App Security | Guardsquare
Empellor CRM
Sales Lead Dog Podcast
Empellor CRM LinkedIn
#sales #podcast #change #salesleaddog #leadership #leadershipdevelopment #interviewing #recruitment
Monday Jul 17, 2023
Monday Jul 17, 2023
Interested in learning about AI generated synthetic data, leadership development, and sales as an interdisciplinary process across your company’s teams? In this episode, Mike Eckhoff, Chief Revenue Officer at AI MOSTLY, joins Sales Lead Dog to share his expertise on these topics and more. Mike and Christopher also discuss what makes a CRM tool effective and successful and the importance of honesty in sales.
Mike leads sales, customer experience and revenue growth for MOSTLY AI, the leader in Generative AI Synthetic Data. Most recently, Mike led sales for Armory, the first Continuous Delivery platform built on open source software developed by Netflix and Google. He has over 20 years of experience leading enterprise sales with CA, HP Software, Tricentis and others. Mike specializes in building scalable sales teams to deliver consistent revenue growth through repeatable sales motions.
Quotes:
“We've got to be generous with our time, and that's the most valuable resource that a sales rep has is their time. So deciding where and when to spend your time is probably the hardest part of the job today.”
“It's not something you can tell someone that you're honest, you have to show it.”
“CRM has to be a value add for the frontline sales rep. And for the frontline sales manager, if CRM is a task, you know, I've had places where you had to put a calendar entry to update your CRM once a week. If that's the case, then you might as well throw it away, because it's not serving the purpose.”
“The entire business is sales. And if we aren't able to deliver results, you know, with accuracy in a predictable manner, it affects the entire business. And so I always want to include those other groups into the sales process”
Links:
mike.eckhoff@mostly.ai
https://www.linkedin.com/in/michaeleckhoff/
https://mostly.ai/
Empellor CRM
Sales Lead Dog Podcast
Empellor CRM LinkedIn
#sales #podcast #change #salesleaddog #leadership #leadershipdevelopment #marketing
Monday Apr 24, 2023
Monday Apr 24, 2023
Today, Mark joins Sales Lead Dog for a second time to talk about his recent book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy."
Before the Covid pandemic, Mark predicted that the final frontier of marketing is community, and now, post-pandemic and in our current world, building community has become even more essential. In today’s episode, Mark speaks about how to build authentic communities by examining your company’s culture and community leadership. Join us to learn about community, the last great marketing strategy.
Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written 10 best-selling books. Mark’s new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy describes an essential new path to connect to customers in the modern digital world. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News.
Quotes:
“Put down your algorithms for a minute, put down your automation for a minute. And let's look at what human beings really want. Let's remind ourselves what marketing and sales are supposed to do. And one of the chapters was about belonging and community. When I finished writing the book, I thought, that is the most important chapter in the book, that is the future of marketing. When all this other spammy stuff starts to fade away, we're still going to have each other, we're still going to have community. And that's what's that's really going to be the future.” (2:00-2:36)
“This book is about creating community or considering community, because it is the greatest overlooked sales and marketing opportunity in the history of sales and marketing opportunities.” (4:20-4:33)
“Most communities fail. And the reason that they fail, the number one reason that they fail, is because they're designed to sell things.” (10:47-10:59)
“What can you do in this world, as a company, that you could do better? If you had customers along the ride with you? What do you want to be known for 10 years from now? What's your legacy? What would happen if we brought our customers along with us and actually let them lead the thing? That's where the magic starts to happen.” (12:09-12:31)
“The very first question you have to ask is, do we have a culture that can sustain this?” (21:21-21;27)
“Community is an implied social contract. What other marketing or sales promotion do we have that's an implied social contract? There isn't one.” (21:49-22:02)
Links:
Mark Schaefer: LinkedIn
Business Grow Website
Amazon: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy”
Empellor CRM
Sales Lead Dog Podcast
Empellor CRM LinkedIn
#sales #podcast #change #salesleaddog #leadership #leadershipdevelopment #marketing #Belongingtothebrand #community
Monday Apr 17, 2023
Monday Apr 17, 2023
Monday Apr 10, 2023
Monday Apr 10, 2023
In today’s episode, Simon breaks down how sales leaders can increase their market relevance in the context of today’s economy and ever-changing technologies. Simon also examines what it means for salespeople to be the educators of their companies and how salespeople can learn from other teams in their companies, creating a company culture of shared leadership and responsibility.
Simon Severino helps agency owners automate 85% of their B2B sales. He is the CEO of Strategy Sprints and Host of the top 2.5% podcast called "Strategy Sprints." He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon teaches Certified Strategy Sprints™ Coaches to scale agencies via better systems. As a member of SVBS (Silicon Valley Blockchain Society) he enables cross-stage capital flows and helps minimize execution risks in tech scale-ups. His team is trusted by Google, Consilience Ventures, BMW, Roche, Amgen, AbbVie, and hundreds of frontier teams. He is a TEDx speaker and has appeared on over 800 podcasts. He writes for Forbes and Entrepreneur Magazine about scaling digital agencies.
Quotes:
- “And we are right now in the time where we need to adapt quickly. We need to learn quickly, adapt quickly in iterations. So how do you organize as a sales leader? Your department, being it five people or 1700 people, the concept is the same. You want to have a daily habit, a weekly habit, and a monthly habit in your team. And that is what I call sales leadership.” (6:45-7:11)
- “And then operations, this is really where the magic happens because you know the first sales is done by the sales team, but the second is done by the operations team when you keep people, when you retain them, upsell and cross-sell them.” (13:54-14:07)
- “Leadership starts with the tough conversations, because every other conversation, everybody can have that.” (25:00-25:07)
Links
Strategy Sprints Website
Simon Severino’s LinkedIn
“Strategy Sprints” book on Amazon
Empellor CRM Website
Empellor CRM LinkedIn
Empellor CRM Twitter
Monday Nov 07, 2022
Monday Nov 07, 2022
The owner of The Digital Branch, Trevor Breininger, based in Toronto, Canada, joined us on the podcast this week. Trevor is a solutions-focused leader with progressive career growth, proven business development success, and a purpose-driven sales professional who thrives at the nexus of client service, technology, and business.
On this week’s episode Trevor discusses his passion for utilizing technology and his years of experience in sales to give his customers the best results. For years, Trevor was grinding for sales companies until he realized he could take his experience and processes to grind for himself. Now he creates sales successes for his own customers working for his own business.
Tune into this week’s episode to hear from Trevor Breininger, owner of The Digital Branch to learn why his eventual decision to step out on his own and grind for himself ultimately led to greater fulfillment in his career.
Quotes:
- “As any salesperson knows as you start to grow in your career, I noticed that the processes and the overall sales tactics I was using was really successful, but I started to get sick of working for other people.” (1:06-1:18)
- “I was the guy who would literally make 100 phone calls a day and literally just brick and mortar, nose to the grindstone hit the phones every single day.” (2:51-3:03)
- “So being able to get a good gauge on your success ratios is going to be the very first thing I would do in any particular organization.” (25:41-25:49)
Links:
Monday Oct 24, 2022
Monday Oct 24, 2022
In a career that has now spanned more than 20 years, Marty Yaskowich, Principal for 3ONE Strategic Consulting, has discovered that the greatest predictor of growth for most organizations is the alignment of corporate, brand and sales (GTM) strategies.
A planner and communicator at his core, Marty has worked directly and consulted with many Fortune 500 brands that struggle to get all internal and external audiences (employees, Boards, agencies and consumers) to the same place strategically – at the same time.
On today’s episode, we sit down with Marty to discuss his transition into consulting and helping businesses tell a concise story in order to keep growing and expanding. With a background in journalism Marty has learned how to ask the right follow up questions and capture the interest of his audience with the right story.
Tune into this week’s episode, to hear from Marty Yaskowich, Principal for 3ONE Strategic Consulting, on the art of telling your story, keeping your audience engaged, and always asking the right follow up questions.
Quotes:
- “For somebody who never thought they were in sales to begin with, I've made a pretty solid career out of helping people tell their story in sales.” (3:46-3:54)
- “The reality is people want and they remember stories, and they want to hear your story.” (5:50-5:56)
- “As a former journalist, I can tell you, lots of lots of great stories never get told, because the person doesn't ask the right follow up. You mentioned something there. Tell me a little bit more about that. It's the best sales tool in the world is just the follow up question.” (9:10-9:27)
Links:
Monday Oct 10, 2022
Monday Oct 10, 2022
On today’s episode we have Bryan Vogus, Sales and Business Development Executivefor Carbon3D joining us to discuss his role as a leader. Carbon3D is a 3D printing technology company, they not only do functional prototyping for clients, but they also do production. Carbon3D supplies some of the biggest companies with components for their cars, helmets, and even shoes.
Bryan has had a wide variety of backgrounds in leadership roles and has learned a lot from the humbling process of leading a team. He’s reminded everyday that while he might be managing a team, he works for them, and their success is his outmost importance.
Tune into today’s episode to hear from Bryan Vogus, Sales and Business Development Executive for Carbon3D, on why being a leader is about lifting up the team and working for their success.
Quotes:
- “So, my role here is really driving sales driving pipeline and closing that pipeline. I'm a senior sales director, I cover a region for carbon. It's kind of a little bit different role for me and my past where I had more sales leadership roles.” (1:31-1:45)
- “There are parts on a Ford Mustang right now in production, there's parts on a Lamborghini, every single NFL professional football player has a carbon part in their helmet.” (2:18-2:29)
- “You're managing people- but honestly you work for them. You got to make them successful.” (9:03-9:11)
- “Sales is simply a series of agreements that lead to a transaction.” (14:40-14:46)
Links:
Monday Oct 03, 2022
Monday Oct 03, 2022
On Today’s episode we have Ellis Lowe joining us, Vice President of Revenue and Growth for Stack Sports. Stack Sports is a global technology leader in SaaS platform offerings for the sports industry. The company provides world-class software and services to support national governing bodies, youth sports associations, leagues, clubs, parents, coaches, and athletes.
Ellis originally had plans to play professional baseball after his time as a collegial athlete, however he saw an opportunity to continue his work in athletics helping young athletes aspire to their dreams. He’s found his calling as a sales leader in his field of expertise and his words to anyone aspiring to a leadership role is this, “you don't get performance and you don't get results without the desire to win and having a clear path and having an expectation of yourself every day that's going to allow you to get there.”
Tune into today’s episode to hear from Ellis Lowe, Vice President of Revenue & Growth for Stack Sports; Understand why having clearing expectations and a desire to win will get you the results you’re looking for to accomplish the goals you set out for yourself.
Quotes:
- “Our whole mission is to increase participation and transform that sport experience for the athlete, for the parent, for the organization, whether that, athlete journey is one year long, or whether that athlete journey is 25 years long, and they go on to play professional sports.” (2:15-2:35)
- “The first one is Captain u, which is a free to use recruiting software tool that connects high school aged athletes with college level coaches and we marry the two so you can really think about it like a LinkedIn style product.” (4:05-4:17)
- “You don't get performance and you don't get results without the desire to win and having a clear path and having an expectation of yourself every day that's going to allow you to get there.” (8:32-8:41)
- “I think the more that you can get in front of, pick the brain of senior leadership, people that have done what you're looking to do, the better off, you're going to be long term.” (15:08-15:19)
Links:
Monday Sep 26, 2022
Monday Sep 26, 2022
On today’s episode we have Jason Marc Campbell, who is the author of Selling with Love: Earn with Integrity and Expand your Impact. He is on a mission to inspire small business owners with sales reluctance to embrace it as a beautiful activity that transforms lives. He also interviews thought leaders from around the world on topics of Leadership, Team building, Communication, Productivity and so much more.
He is a public speaker who’s spoken at events by Hubspot, Inc Magazine and A-Fest. He has worked for Mindvalley, a personal growth ed-tech company, for 7 years. Jason still is an author and a host on the platform.
His mission is all about teaching companies to care more. As businesses have so much power in the capitalist world, if we can educate businesses to take on more responsibility on how they sell, how they market, how they treat their employees and even how they invest their money, we start shifting the very planet into a better place for all.
Tune into today’s episode to hear from Jason Marc Campbell, author of Selling with Love on why sales doesn’t have to be the shady business it’s at times made out to be, but to see it as an act of love that has an impact on the world.
Quotes:
- “If I can teach ethical salespeople and ethical businesses the power and beauty that comes along with sales, they can be empowered to really get attention, earn trust, so the world doesn't need to be manipulated into these shady practices.” (4:12-4:25)
- “In the book, I really get people to fall in love with doing sales, because when you do so you realize it opens doors in your career as a sales individual, it helps open doors in your personal life.” (6:36-6:47)
- “Pretty much everything that you want in your life is at the other end of a sales exchange.” (6:47-6:51)
- “When you genuinely care for the person that you're going to be serving and the impact of what your sales is going to make on the world- that's an act of love.” (9:27-9:34)
Links: