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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.
Episodes
Monday Mar 22, 2021
Monday Mar 22, 2021
“I’m looking for courage, character, and compassion,” says William Standifird of Access ESP. In this episode of Sales Lead Dog, host Chris Smith talks with William about how he hires, how he uses data, and how it all centers on the needs of his prospects.
Access ESP sells a green technology product to help extract gas and oil from wells -- which means their sales cycle can be a few years long. Because of this, having a balanced team that is using CRM technology in a smart way is pivotal. William talks about the importance of forecasting, how he holds his sales team responsible for their own data, and how he tries to keep his team balanced by focusing on selling personas when he’s hiring.
This week, tune in for a great conversation about building a team and a selling framework that supports the needs of your prospects.
Quotes:
- “Be careful not to have your hands on the steering wheel when you do not have to.”
- “I think that's the biggest thing that new managers and sales leaders, you know, need to avoid so trust your people, you know, ask them what they need, and give them what they need. Be careful not to have your hands on the steering wheel, when you don't need to.” (15:12-15:25)
Links
Company Website https://www.accessesp.com/home/
Company LN https://www.linkedin.com/company/accessesp
William LN www.linkedin.com/in/william-standifird-mba-69085021
Empellor CRM Website
https://www.empellorcrm.com
Empellor CRM LinkedIn
https://www.linkedin.com/company/empellorcrm
Podcast production and show notes provided by FIRESIDE Marketing
https://meetfireside.com/podcast-production-service/
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