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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.
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Monday Mar 03, 2025
Monday Mar 03, 2025
Steve Scherer, the vibrant VP of Sales and Marketing at CCB Technology, joins us for an enlightening conversation about his journey and the transformation of CCB Technology from a nonprofit software provider to a leading player in outsourced IT services. Steve provides an in-depth look at how CCB is dedicated to helping nonprofit organizations tackle budgetary challenges while offering robust cybersecurity solutions. His insights into the evolving tech landscape reveal CCB's commitment to data protection and employee training, ensuring nonprofits can focus on their missions without compromising security.
Through Steve's narrative, we uncover an unexpected path to leadership that emerged from a desire for meaningful work rather than traditional ambition. With authenticity and curiosity as guiding principles, he shares personal stories of financial struggles during college, emphasizing perseverance's critical role. Trust emerges as a cornerstone in leadership, with Steve illustrating how building and maintaining it is essential in forming lasting relationships and achieving professional success.
Steve also delves into the core of his leadership identity, sharing how mentorship and personal values have shaped his approach. With a focus on balancing work and life, he discusses practical strategies to improve leadership effectiveness, including candid conversations and embracing vulnerability. His guiding principle, the "top five for 10," underscores the importance of aligning work with personal values. Through these reflections, Steve provides a roadmap for personal and professional growth, highlighting the profound impact mentors can have at any stage of life.
Steve Scherer is a husband, father of four, the VP of Sales & Marketing at CCB Technology and not a top LinkedIn voice. Steve leads a Sales team responsible for $37mm in production and was promoted to take over the Marketing team in 2024. In 2024 his Sales team broke the company record for profit production and his Marketing team increased qualified lead production by over 70%.
The top 5 things he wants to be defined by in 10 years are God, Family, Church, Outdoors and Work.
He owns a purple bunny suit, was the commencement speaker at his alma mater UW Parkside in 2024 and has a poster in his office that tracks how many weeks he has left to live.
Quotes:
"Our heartbeat has remained the same over the decades: serving those who serve others. That's the foundation of CCB Technology."
"In the ever-evolving tech landscape, security isn't just a service; it's a necessity. We ensure nonprofits can focus on their missions without compromising data protection."
"Leadership isn't about a title; it's about influence. Sometimes, it takes someone else to tap you on the shoulder and help you see your potential."
"Authenticity and curiosity are key components of success. They drive us to ask the right questions and build trust in our relationships."
Links:
Steve’s LinkedIn - https://www.linkedin.com/in/stevelscherer/
CCB Technology - https://ccbtechnology.com
Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog
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