24.7K
Downloads
130
Episodes
”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.
Episodes
Monday Jan 25, 2021
Monday Jan 25, 2021
What role should marketing play the sales cycle? “Every role,” says David "Rev" Ciancio, Head of Revenue Marketing at Branded Strategic Marketing. Rev and host Chris Smith take a new approach this week and look at sales leadership from a marketing perspective, exploring how marketing and sales can work together to acquire and retain customers.
Rev realized sales wasn’t his calling early in his career. He wasn’t a bad salesman, but much preferred coaching other members of his team and looking at the big picture. He used his experience in sales to jump into marketing strategy, and has been working to integrate the marketing and sales departments in every company he’s worked for since.
Rev offers actionable steps to build a strong relationship between marketing and sales teams, with a focus on every step in the process from lead generation to customer retention. From co-writing sales sequences to encouraging sales teams to guide marketing content, Rev has solutions that you can implement tomorrow to get great results.
Quotes:
- “I’m a believer in understanding the customer journey and aligning all of your efforts towards that” (11:06-11:18)
- “Any department that touches revenue... should have a dotted or even a direct line to marketing” (18:27-18:35)
Links:
https://www.brandedstrategic.com/
https://www.linkedin.com/company/branded-strategic/
https://www.linkedin.com/in/revciancio/
Podcast production and show notes provided by FIRESIDE Marketing
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.