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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.
Episodes

Monday Aug 04, 2025
Nicolas Restrepo: Rejection and Resilience
Monday Aug 04, 2025
Monday Aug 04, 2025
Nicolas Restrepo, the Senior VP of Sales at World Emblem, joins us to share his remarkable journey from aspiring lawyer to sales leader. As the largest emblem manufacturer and garment decorator, World Emblem offers a unique perspective on current economic trends, serving as a barometer through its work with uniforms and personalized consumer items. Nic uncovers his personal path in sales, emphasizing the power of curiosity, connection, and authenticity. We explore the latest customization trends, juxtaposing sleek metallic designs with nostalgic chenille styles, as Nic illustrates the importance of listening and humility in forging genuine sales relationships.
Transitioning into leadership roles presents its own set of challenges and opportunities, and Nic is candid about both. The episode delves into the nuances of guiding new talent and the invigorating energy it brings. While embracing the process and maintaining persistence, Nic underscores the importance of overcoming personal ego and allowing others to shine. For those aspiring to leadership positions, the focus should be on fostering others' success and recognizing talent, all while appreciating the often repetitive yet rewarding behind-the-scenes work necessary for nurturing a thriving team.
Drawing inspiration from the former CEO of Ford, who revolutionized company culture with transparency and vulnerability, we explore transformative leadership strategies. Open communication and a red-yellow-green project status system are central to this discussion, promoting the value of setting ambitious goals and stepping outside comfort zones. We also explore the critical role of CRM systems in sales success, likening their use to a well-coordinated sports team where everyone knows their role. By making CRM data both accessible and actionable, sales teams can achieve optimal performance and make meaningful client connections. Finally, we extend an invitation to join the Sales Lead Dog Pack and explore our expansive content library, available across various platforms to keep you engaged and informed.
Nicolas Restrepo is the Senior Vice President of Sales at World Emblem, one of the world’s leading suppliers of high-quality custom apparel decorations. He is passionate about lifelong learning, achieving goals through teamwork, and leaving a lasting legacy in the textile manufacturing industry.
Quotes:
"In sales, the power of curiosity, connection, and authenticity can truly unlock success."
"Transitioning into leadership means overcoming personal ego and letting others shine."
"Effective leadership requires setting ambitious goals and stepping out of your comfort zone."
"A well-coordinated sales team is like a sports team—everyone needs to know their role for optimal performance."
Links:
Nic’s LinkedIn: https://www.linkedin.com/in/nicolas-nic-restrepo/
World Emblem: https://www.worldemblem.com
Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/
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