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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.
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Monday Dec 21, 2020
Monday Dec 21, 2020
If you do B2B sales, you need to evaluate Sales Navigator, says Jacob Cynamon-Murphy, Account Strategist for Microsoft Relationship Sales. As the bridge between the LinkedIn and Microsoft sales teams, Jacob is a huge advocate for LinkedIn Sales Navigator, a tool that can help you expand your network, collaborate across departments, and leverage the power of LinkedIn for your sales team.
Jacob has worn many hats in his career -- he has been an end-user, a developer, a consultant, and a seller of CRM solutions. Jacob loves his current role at LinkedIn not only because of the vibrant company culture, but because his position is all about helping sellers better themselves - both within LinkedIn and Microsoft, and as clients using Sales Navigator to expand their reach.
Jacob shares a number of exciting features of Sales Navigator, and explains how Sales Navigator can help your team collaborate, cross-sell, enter and use data more efficiently, and utilize connections across your organization -- even outside the sales department. He also shares words of advice on how to best implement Sales Navigator in your organization. His #1 tip? Start small, go slow, and be agile. The more you can analyze use and make micro-adjustments to learn best practices, the more successful you’ll be.
Quotes:
- “Really, the focus there is on ways to improve the productivity of the sales person by putting the data in the right place.” (19:39-19:50)
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- “Some of the biggest challenges [with CRM] are… assuming a change in technology is going to solve a problem that is not a technology problem.” (32:35-32:47)
Links:
https://www.linkedin.com/in/jacobcynamon/
Find leads and close deals | LinkedIn Sales Solutions : https://business.linkedin.com/sales-solutions
Podcast production and show notes provided by FIRESIDE Marketing
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