24.7K
Downloads
130
Episodes
”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.
Episodes
Monday Aug 09, 2021
Monday Aug 09, 2021
Today’s guest, Gal S. Borenstein, is the Founder and CEO of the Borenstein Group. He is a B2B digital branding & marketing strategist. The Borenstein Group is one of Washington D.C.'s most influential business-to-business agencies. Since its founding in 1994, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies optimize their brand promise and maximize their brand equity.
On today’s episode, Gal discusses why identifying what differentiates you from your competition and the importance of knowing who your competition is will put you miles ahead in your marketing strategy. Gal also talks about understanding the unique choice you offer companies when selling your services, “What you're dealing with is really three choices, which is you're either the safe choice, the best choice, or the innovative choice.”
Tune into this week’s episode to learn from an author, leader, and innovator in the field of sales, Gal Borenstein.
Quotes
- “What you're dealing with is really three choices, which is you're either the safe choice, the best choice, or the innovative choice.” (13:29-13:40)
- “Know thy enemy. You're always selling against a strongman.” (17:37-17:43)
- “If you don't know what your competition is your chances of succeeding is pretty much zero, because, you're kind of guessing that somebody is going to want to buy your product.” (19:44-19:56)
Links
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.