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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.
Episodes
Monday Mar 08, 2021
Dave Sandhoefner, Customers Have a Thirst For Value
Monday Mar 08, 2021
Monday Mar 08, 2021
“Passion is a skill,” says Dave Sandhoefner, CRO at Delaget. And so is sales. In this episode of Sales Lead Dog, Dave talks with host Chris Smith about how to bring value to both your customers and your staff by continually working to understand what they need, and what you can offer them.
Dave began his career in video production, and though he loved his job, the meager salary just wasn’t going to cut it long-term. He moved to the sales team at IBM, and though he wasn’t a “natural” at sales, he discovered that learning on the job and developing his passion transformed him into a top performer and leader. During that process, Dave solidified his idea that we can’t just develop relationships - we always need to bring value.
Now Dave is the CRO at Delaget, an analytics company that services the restaurant industry, including big names like Taco Bell and KFC. In his work as CRO, Dave focuses on bringing value to customers and employees alike, with a focus on lasting relationships that are mutually beneficial. Tune in this week to hear Dave’s perspective on how to maximize value for everyone, both on your team and in your CRM.
Quotes:
“Value, at its core, is where I try to start all relationships.” (8:20-8:25)
“Its customer value, understanding what's important to them and trying to match your solutions with that. If you don't have a matching value you can have the greatest relationship but it's not necessarily a valuable relationship or one that works for your customer.” (7:48-8:03)
Links
www.delaget.com
https://www.linkedin.com/in/davesandhoefner/
Empellor CRM Website
https://www.empellorcrm.com
Empellor CRM LinkedIn
https://www.linkedin.com/company/empellorcrm
Podcast production and show notes provided by FIRESIDE Marketing
https://meetfireside.com/podcast-production-service/
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