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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.
Episodes
Monday Apr 04, 2022
Monday Apr 04, 2022
Dale Merrill is a sales thought leader and co-author of the Amazon #1 New Release book in Sales and Selling, Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More. He is a global managing director in FranklinCovey’s sales performance practice where he helps clients dramatically grow revenues and profitability.
In today’s episode, Dale walks us through his book, Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More. The inspiration of his book came to him after deciding to do a multi-year research project on how sellers can stand out. What was his conclusion? “You have to be relevant, distinct and memorable.”
Tune in to today’s episode with Dale Merrill, author of Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More to learn about how you can stand out when you’re selling.
Quotes:
- “We decided that there was nothing that was meaningful that had hit the sales world for like a decade and so we kicked off a multi-year research project to figure out how can sellers stand out.” (1:27-1:40)
- “You have to be relevant, distinct and memorable.” (9:53-9:56)
- “It's in the experience and in the engagement- it's the sellers who understand the needs of the buyer the best, and then articulates that in a way that we would describe as relevant, distinctive, memorable.” (17:21-17:32)
Links:
Strikingly Different Selling: 6 Vital Skills to Stand Out And Sell More on Amazon
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