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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.
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Thursday Jan 28, 2021
Thursday Jan 28, 2021
Can a dentist have a fanbase? What about an insurance company? Yes, says David Meerman Scott, marketing & business growth speaker and author of the WSJ bestseller FANOCRACY. In this episode of Sales Lead Dog, host Chris Smith talks to David about his new book, and the idea that really meaningful marketing and selling happens when we turn our customers into our biggest fans.
David has written over twelve books, four of which have been international best-sellers. In FANOCRACY, David explains how growing a fanbase is contrary to many of our widely held beliefs about selling -- it’s about being a community builder, not the stereotypical “hunter.” But though it takes a leap of faith, it really works. “We found examples in all kinds of different marketplaces of people who have been able to build fans,” David explains -- from the success of a skateboarding dentist to Duracell’s 10-million battery giveaway.
At the end of the day, it’s hard to argue with this compelling strategy, which flips selling and marketing on its head. But it’s actually pretty simple; as David says: “If you bring passion to what you do, that passion is infectious.”
Quotes:
- “All humans, you and me and everybody who’s watching and listening to this, is hard-wired in our brains to be part of a tribe of like-minded people.” (11:11-11:26)
- “If you bring passion to what you do, that passion is infectious, and people are more likely to want to do business with you.” (29:33-29:41)
Links:
https://www.fanocracy.com
https://www.davidmeermanscott.com/
https://www.linkedin.com/in/davidmeermanscott/
https://www.linkedin.com/company/freshspot-marketing/about/
Podcast production and show notes provided by FIRESIDE Marketing
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