Andrew Cohen: Leveraging AI for Business Growth

Andrew Cohen, the Executive Vice President of Strategic Sales at Netsurit, steps into the spotlight to share his fascinating journey from a digital transformation company to a global managed service provider. With a wealth of experience and an entrepreneurial spirit, Andrew delves into the world of AI innovations at Netsurit, aiming to boost productivity and profitability for small to medium enterprises. He discusses how the challenges of the COVID-19 pandemic sharpened his resolve and highlights the crucial role of continuous learning in overcoming obstacles and achieving success. 

Listeners get a front-row seat as Andrew recounts his unexpected career transitions, from an aspiring athlete and fine art major to a sales leader. Hear firsthand how he navigated the exhilarating shift from entrepreneurship to sales after an acquisition, discovering a natural affinity and passion for the latter. Despite initial hesitations, Andrew found joy and authenticity in connecting with clients and solving their business challenges, demonstrating that even introverts can thrive in sales with the right approach. 

This episode also delves into the transformative aspects of Andrew's career, including the importance of strategic hiring and motivation in driving business growth. Andrew opens up about the complexities of transitioning sales roles, revealing the insights he's gained from managing both small businesses and being part of larger organizations. From balancing work and family life to engaging with customers, Andrew's story offers invaluable lessons on authenticity, personal growth, and the power of CRM systems in streamlining sales activities. Join us for an inspiring conversation with a sales leader whose journey is as compelling as his strategies are effective.

Andrew earned his BA in Studio Arts from the University of North Carolina, Chapel Hill where he also was a four-year varsity soccer player.  

Since 1997, Andrew had been the CEO and Managing Partner at EVOKE, an award-winning Digital Transformation company that partners with our clients to build modern workplace solutions for nearly every common organizational and technological challenge imaginable. In 2019, Andrew launched the EVOKE Engage division that focuses on automation and streamlining of processes. This now allows Netsurit to provide our clients with guidance and solutions on using technology to maximize ROI. 

Andrew also serves on the following boards:  Red Cross (Hudson Valley): Board of Directors (Chair)  People USA: Board of Directors (Chair)  Pathfinder FC: Board of Advisors 

An avid soccer fan and player, Andrew can be found watching or playing soccer when not in the office as well as spending time with his family. 

 

Quotes:

"I never imagined my path would lead me to sales, but the transition from being an athlete and fine art major to a sales leader has been exhilarating and rewarding." 

"The COVID-19 pandemic sharpened my resolve and taught me the invaluable lesson that continuous learning is key to overcoming obstacles and achieving success." 

"Despite being an introvert, I've discovered a natural affinity for sales, finding joy in connecting with clients and solving their business challenges." 

"Leveraging AI for business growth isn't just about technology; it's about understanding and enhancing the business processes for small to medium enterprises." 

 

Links: 

Andrew’s LinkedIn - https://www.linkedin.com/in/andrew-cohen-91945a4/

Netsurit - https://netsurit.com/en-us/

Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog